This driving school aims to excel

Art of Drive is an established driving school in London and Southampton, known for building drivers' confidence for safe and composed road handling. I created their visual identity so they could solidify their stance as a recognisable brand.

Chit-chatting to get ideas flowing

Following discussions with the client, I understood their vision and business direction. I focused on their immediate needs: a distinct logo and a visual identity pack to position them effectively in the driving school market.

Getting the brand out there

Launching the new identity in phases allowed the business to quickly connect with its student base through digital channels. As their online presence grew, I optimised their Google Business profile and offered tips for audience engagement, boosting visibility in relevant searches.

A website for everyone involved

The website needed to be an everyday hub for learners and instructors, but also platform for inbound marketing where users can navigate to helpful articles and tips. I implemented the brand throughout and facilitated the booking of lessons and communications of students with their instructors and vice-versa.